Levi's lies to get into your 501's

The 501 brand has a history of horniness behind it from lyrics (not surprisingly the same from which Shake Well Before Use got its name) to Levi's commercials. This latest spot is no exception. As Adrants explains: "Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late."