October 2, 2007

GM dresses employees in drag, fails to hire females

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12144_GWLAHITIVTVKB.jpgDressed up in drag, GM a couple months ago gave into an unusual team building experience. Mary Spies, a vehicle line director took her male team out to "learn" about what women "have to go through":

""We dressed him in a garbage bag to simulate a tight skirt. We gave him rubber gloves with press on nails, a purse, a baby, and a baby stroller and some chores like loading groceries." With all female handicaps in place, the men were then required to go through what women do routinely every day."

A bit shocked that there isn't more negative publicity about this, here's a heap of criticism. Firstly, "female handicaps" can't quite be seen as anything but an offensive phrase. The entire article tries to spin that this exercise at GM was to make their vehicles less male focused. By the article stating that babies and purses are "female handicaps", that alone already makes GM that much more discreditable. However, the most irritating idea in the entire scheme is the fact that GM comes off as so insulting of a company that they choose to dress the men in drag to gain female "insight" instead of, say, oh, hiring *female engineers*.

3 Comments

So very true! Although I do find it a problem that men believe automobiles should be fashioned in their *likeness*. I'm still annoyed with Ford's female inspired Warriors in Pink Mustang. I think there should be an all-female designed, engineered, marketed automobile manufacrturer.

No wonder domestic auto giants suck so bad. Even their female execs have p*nis car envy.

I can't get over "dressed him in a garbage bag" ... very telling. Thanks for bringing this up.

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