Doritos taps into gamers, create best ad slogan ever

Doritos has recently been hosting a game creation promotion with Xbox. Titled "Unlock Xbox. You dream it. We build it.", the promotion asks for Doritos-inspired video games, with the promise of five finalists receiving the chance to "change gaming forever". Penny Arcade has a delightful response to the Doritos degeneracy:

"They suggest that gamers may find inspiration in their "iconic shape," by which I assume they mean "a triangle." These "Chip Lords" can't even be bothered to make their own commercials anymore. They have heard about the YouTube MySpaces, and they want to get an oily tendril around participation culture."

Offering up a satiable suggestion, they asked, how about: "DORITOS ... we like to think we make a pretty good chip". Wait, wait, wait, even better: "DORITOS ....... ARE CHIPS". Quite possibly the best ad slogan ever, imho.