Melts in your mouth and squirms a little on the way down

M&M's released a new campaign, allowing users to 'personalize' their M&M's more. Potentially on track with their My M&M's gimmick that allowed non-confrontational bosses to fire people the "corporate way" with personalized messages, this one is more light-hearted (before us CGM-ers fuck it up!). Planet M&M's takes a page out of the late great South Park character site, letting you create your own personified M&M character. So far, we've yet to see any screen grabs of some truly wrong creative applications of this tool, but hopefully some will surface soon.