Freaks out game geeks for PS3

As Playstation 3 gears up for its March 23 UK launch, others fill the anticipation with awkwardness. As if out of some emo-rave-circa-1997 rendition of Hairspray, the geeks over at Sony tapped into a PS3-inspired fashion show in East London. The spectacle is apparently expected to be individually blogged about by the 120 attendees. Joystiq compares this hipster clusterfuck to Sony's 'All I Want for Xmas is a PSP' fake-blog-fuck-up, based on the pretty-much-forced Word Of Mouth strategy. Just be glad that they owned up to it - like K-Fed working in fast food for a commercial, at least Sony isn't the only fake soul pictured in the set.